Founded in Australia, Primi was born from a simple intention: to create timeless wardrobe staples defined by quality, comfort, and considered design.

Our journey began with the Signature Rib, a fabric that quickly became our best-seller and the foundation of everything we’re known for today. What started as a single long sleeve top; The Carina Long Sleeve, has grown into a full collection of elevated basics loved for their fit, fabric, and everyday wearability. 

We craft each style with intention, working closely with our makers and using premium textiles chosen for their softness, durability, and structure. Produced in limited runs, our collections support a slower, more conscious way to shop, while offering exclusive access to high-demand styles that sell out time and again.

At Primi, inclusivity is at the core of everything we do. With sizes ranging from XS to 5XL, our silhouettes are thoughtfully designed to flatter real bodies and fit seamlessly into real wardrobes - season after season