{"title":"Primi","description":"\u003cp data-start=\"321\" data-end=\"470\"\u003eFounded in Australia, Primi was born from a simple intention: to create timeless wardrobe staples defined by quality, comfort, and considered design.\u003c\/p\u003e\n\u003cp data-start=\"472\" data-end=\"895\"\u003e\u003cspan\u003eOur journey began with the\u003ca href=\"https:\/\/www.primi.com.au\/collections\/signature-essentials\"\u003e \u003cstrong\u003eSignature Rib\u003c\/strong\u003e\u003c\/a\u003e, a fabric that quickly became our best-seller and the foundation of everything we’re known for today. What started as a single long sleeve top; \u003cstrong\u003e\u003ca href=\"https:\/\/www.primi.com.au\/collections\/carina-classic-long-sleeve\"\u003eThe Carina Long Sleeve\u003c\/a\u003e,\u003c\/strong\u003e has grown into a full collection of \u003cstrong\u003e\u003ca href=\"https:\/\/www.primi.com.au\/collections\/clothing\"\u003eelevated basics\u003c\/a\u003e\u003c\/strong\u003e loved for their fit, fabric, and everyday wearability. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"897\" data-end=\"1218\"\u003eWe craft each style with intention, working closely with our makers and using premium textiles chosen for their softness, durability, and structure. Produced in limited runs, our collections support a slower, more conscious way to shop, while offering exclusive access to high-demand styles that sell out time and again.\u003c\/p\u003e\n\u003cp data-start=\"1220\" data-end=\"1439\"\u003eAt Primi, inclusivity is at the core of everything we do. With sizes ranging from XS to 5XL, our silhouettes are thoughtfully designed to flatter real bodies and fit seamlessly into real wardrobes - season after season\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0052\/6145\/9554\/collections\/IMG-7612.webp?v=1787625346","url":"https:\/\/5elementsboutique.shop\/collections\/primi.oembed","provider":"5 Elements Boutique","version":"1.0","type":"link"}